IMI Kolkata invites your participation at INTERNATIONAL MARKETING CONFERENCE to be held during December 18-19, 2017 at the IMI Kolkata campus. The conference proposes to bring together academic and managerial perspectives on the proposed theme.


In the recent times, the power of market has been instrumental in controlling more of the social resources. Scholars acknowledge that as market forces legitimise consumption and also promote well-being and satisfaction considerable attention is needed to address such market-level problematization in the context of the Emerging Economies and all the important Asian markets. This Conference proposes to bring together academic and managerial perspectives to address this issue.

Conference Topics

Papers are invited on the following topics (indicative, but not limited to):

  • Role of Markets in Shaping Consumption among Consumer Groups in Asia and Other Emerging Markets
  • Role of Social Media in Marketization and Inclusivity
  • Effects of Marketization among the BoP Consumers
  • New-age Marketing Strategy
  • Consumer Well-being
  • Changing Notions of Brand Meanings
  • Organisational Response and Marketing Strategy

Paper Submission Guidelines

Please submit original, extended abstract or full paper only in Adobe Pdf or MS Word at imikmarcon17@imi-k.edu.in

*Articles must be typed in MS Word, using font Times New Roman, size 12 and paragraph spacing 1.5.

Registration Details

The authors should register for the conference within the specified date. Others interested to attend the conference also need to register.

*The link for registration and online payment will remain active from October 06, 2017 (10 am) until November 20, 2017 (11 PM).

Registration Fees

Academicians:- INR 4000

Students/ Research Scholars:- INR 2000

Practitioners from Industry/ Corporates:- INR 6000

For Overseas Participants:- USD 200


Key Dates

Full Paper Submission by:- August 24, 2017

Intimation of Acceptance by:- October 04, 2017

Date of Registration:- October 06, 2017 (10am) – November 20, 2017 (11pm)


For online payment and registration, please click here

for more details on travel, accommodation, Refund Policy etc. please visit the Website here.

see the Brochure here.