Media and popular culture percolate in all aspects of our waking time. The unrelenting exposure predominantly guides our perception of reality, the formation of our values, our beliefs and attitudes and above all it defines self and society. This has become extraordinarily powerful educating agent among the majority of the population. The speed with which it is influencing the society has blinded us. Hence, it becomes imperative to have the complete and true reflection of the cultures in which the stories are set. Authenticity and ethical guidelines also need to be employed seriously to the propagation of content through different forms of media. As the professional practitioners, it is of utmost importance not only to know our content and its relevance in today’s context but also be good human beings, ethically cognizant of our responsibilities to others and the world at large.

Culture is the belief system of a particular group, region or nation. The way content is circulated through films or other important forms of the media can have both positive and negative impact on different segments of society. Hence, there is an urgent need to study the nuances associated with the information being distributed and shared through different forms of the media and this conference would provide a platform to discuss the challenges and the possibilities to arrive at certain conclusions regarding the present status quo.


  • To explore the media and its influence on society and culture
  • To understand the role of media in development, communication, and nation-building
  • To identify the extent to which media engineers and distorts our perceptions
  • To find out the impact of news channels on the mind of general masses
  • To understand different formats of the print and electronic media
  • To unravel the ethical dilemmas in different cultures and media practices
  • To draw guidelines of cultural behavior based on academic deliberations

Key Areas/Tracks

  • Communication and Culture
  • Media Ethics
  • Culture and Society
  • Journalism
  • Literature and Media
  • Radio and Television
  • New Media
  • Films
  • Advertising Communication
  • Corporate Communication
  • Intercultural Communication
  • Music, Art, and Drama
  • Theatre
  • Media Literacy
  • Legal Rights and Issues
  • Political Communication
  • Intercultural ethics
  • Ethics in Communication
  • Ethics across cultures

Call for Papers


Prospective authors are hereby invited to upload abstract by clicking on “Online Submission of Abstracts” link given below. Authors are requested to note that in case of multiple papers, each paper is needed to be registered and uploaded individually, and registration id is unique for each paper. Full contact information (name, affiliation, e-mail ID and Tel etc.) of the corresponding author must be provided. Abstracts will be reviewed by the technical committee, and the acceptance of abstracts will be notified on the conference website.

Abstracts related to the theme of the conference are invited in the following format:

Word limit: 250 – 300
Font: Times New Roman, 12 points with 1.5 spacing
Keywords: 4 – 5
Referencing Style: MLA
Title page: Title of the paper, Author/s name, affiliation, contact details and a brief bio-note of 3-4 lines.
Selection Criteria: Relevance to the conference theme, originality, clarity, methodology, and findings.

*Note: In case of any difficulty in uploading multiple abstracts, please feel free to contact us at mce2018@pilani.bits-pilani.ac.in.

Full-Length Paper

Upon acceptance of the abstract, a participant is required to submit a full paper in the following format:

Word limit: 3000
Font: Times New Roman, 12 points with 1.5 spacing
Referencing Style: MLA

All selected papers will be published in the conference proceedings with an ISBN number.

Important Dates

Conference Dates : February 9-10, 2018
Submission Deadline for Abstracts : September 30, 2017
Notification of Acceptance of Abstract : October 10, 2017
Submission of Full-length Papers : December 5, 2017
Registration :  December 31, 2017
Late Registration :  January 15, 2018


Registration Fee

Early bird registration for academics and practitioners (from India) Rs. 5000
Late registration for Indian nationals Rs. 6000
Registration fee for Foreign nationals US $400
Doctoral students (from India) Rs 2000
Registration fee includes food and delegate kit only

Account Details

Account Details for Indian delegates

Beneficiary Name Birla Institute of Technology & Science, Pilani
IFSC/RTGS Code ICIC0001538
Account Type Current
Bank ICICI Bank Ltd.
Branch Pilani
City Pilani
MICR Number 333229175
Bank Account Number 079901000123

Account Details for Foreign delegates

Beneficiary Name Birla Institute of Technology & Science, Pilani
IFSC/RTGS Code SBBJ0010398
Account Type Current Account
Bank State Bank of Bikaner and Jaipur
Branch Pilani
City Pilani
MICR Number 333003398
Swift Code SBBJINBB038
Bank Account Number 51089600289

Addresses for Communication


Prof. Sangeeta Sharma
Associate Professor,
Department of Humanities and Social Sciences
BITS Pilani,Pilani Campus(Rajasthan)-333031,


Dr. Sushila Shekhawat
Assistant Professor,
Department of Humanities and Social Sciences
BITS Pilani,Pilani Campus(Rajasthan)-333031,


For more information please visit the Website.

Register yourself online HERE.